Cookie Notice
Last Updated: May 2026
Last Updated: May 2026 — This Cookie Notice explains how Ardent SMS uses cookies and similar technologies. You can manage your cookie preferences at any time using our Cookie Preference Center.
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.
2. How we use cookies
We use cookies for various reasons, including security, performance, and functionality. We categorize our cookies into the following groups:
Essential Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization (e.g., remembering your theme choice or language). They may be set by us or by third-party providers whose services we have added to our pages.
Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
Marketing & Third-Party Cookies
These cookies may be set through our site by our advertising or scheduling partners (e.g., Cal.com). They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.
3. Managing Cookie Preferences
You can manage your cookie preferences at any time through our Consent Manager banner or by adjusting your browser settings. Please note that blocking some types of cookies may impact your experience of the site and the services we are able to offer.
4. Changes to this Notice
We may update this Cookie Notice from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons.
4. Third-Party Cookies
We work with trusted third-party service providers who may set cookies on our behalf:
- Google Analytics: Helps us understand how visitors use our site (analytics cookies)
- Cal.com: Enables demo booking functionality (marketing cookies)
- Meta/Facebook Pixel: Tracks conversions and enables retargeting (marketing cookies)
- Supabase: Provides authentication and session management (essential cookies)
These third parties have their own privacy policies and cookie policies. We recommend reviewing them to understand how they use your data.
5. Cookie Duration
Cookies can be either session cookies or persistent cookies:
- Session Cookies: Temporary cookies that expire when you close your browser
- Persistent Cookies: Remain on your device for a set period or until you delete them
Most of our cookies are persistent and expire after 12 months, though some (like analytics cookies) may last up to 2 years.
6. How to Control Cookies
You have several options to control or limit how cookies are used:
- Cookie Preference Center: Use our on-site tool to manage your cookie preferences
- Browser Settings: Most browsers allow you to refuse or delete cookies through their settings
- Opt-Out Tools: Use industry opt-out tools like the Network Advertising Initiative opt-out page
- Do Not Track: We respect Do Not Track (DNT) browser signals
Please note that blocking essential cookies may prevent you from using certain features of our website.
7. Updates to This Notice
We may update this Cookie Notice from time to time to reflect changes in technology, legislation, or our business practices. When we make significant changes, we will notify you through:
- An updated "Last Updated" date at the top of this notice
- A prominent notice on our website
- Email notification to registered users (for material changes)
Contact Us About Cookies
If you have any questions about our use of cookies or this Cookie Notice, please contact us:
Email: privacy@ardentsms.com
Data Protection Officer
Ardent Africa Technology LTD
Accra, Ghana